Curb is a provider of personalised, preventative healthcare on a mission to disrupt harmful behaviour patterns and promote positive change. Curb utilises machine learning to gain deep insights into the unique behaviour patterns of individuals, particularly those related to cravings and high-risk health behaviours. The result is the delivery of "just in time adaptive interventions" (JITAI) precisely when they are needed most, assisting individuals in overcoming the most challenging moments in their journey of behaviour change.

Curb's vision extends beyond conventional health concerns, acknowledging that the need for change can encompass a wide spectrum of behaviours, from smoking and alcohol consumption to vaping, gambling, steroid use, gaming, and various forms of addiction, such as those related to sex, love, and even habits like skin picking.

The company collaborates with a range of stakeholders, including employers, healthcare providers, and individuals, all driven by a shared commitment to long-lasting health and well-being. For insurers, Curb offers a way to support policy-holder wellbeing while simultaneously reducing the cost and frequency of claims. Healthcare providers benefit from improved patient self-management, access to valuable population-level health insights, and reduced preventable costs. Individuals gain access to consistent, high-standard care, leading to improved personal health outcomes and greater autonomy in managing their wellbeing.

Curb's overarching mission is to replace reactive, episodic, and time-limited care with preventative health interventions. This transformation is designed to empower individuals to live life on their own terms.